MARTIN GUITARS

Rooted in tradition, amplified in culture — shaping Martin Guitars’ digital presence in Mexico since April 2022

5
minutes read
4 August 2025
MARTIN GUITARS
Focus on the frame
Martin Guitars
MARTIN GUITARS
Client
martinguitarsmx
Categorie
Visual Producer, Editor & Content Lead at Martin Guitars México

Since April 2022, I’ve served as Visual Producer, Editor, and Content Lead for Martin Guitars México, shaping the brand’s digital identity within Mexico City’s diverse and growing music community. My focus has been on crafting visual narratives that celebrate Martin’s rich acoustic heritage while connecting it with contemporary creators — from singer-songwriters and folk musicians to producers and live performers.

Through high-end video production, editorial strategy, and content that balances tradition with innovation, my work aims to highlight not only the sound and craftsmanship of Martin guitars, but the stories behind those who play them. Each piece is designed to reflect authenticity, inspire connection, and position Martin Guitars México as both a cultural icon and a creative ally for musicians in Latin America.

The ultimate goal: build a digital presence that resonates deeply with the spirit of the brand — and with the voices shaping today’s acoustic music scene in Mexico.

The Visual Approach

Since 2022, my visual approach for Martin Guitars México has focused on honoring the brand’s acoustic legacy while connecting it with the voices of a new generation of musicians in Mexico City.

I’ve crafted an authentic content experience — from performance-driven videos and artist features to documentary-style pieces and editorial campaigns — all designed to celebrate the craftsmanship, heritage, and emotional depth that define Martin.

Through on-location shoots, natural sound design, and an organic visual language in post-production, I’ve built a narrative that feels timeless yet relevant. Each piece is made to amplify Martin’s presence in Latin America, engage the local music community, and strengthen the connection between artist and instrument.

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THE OPPORTUNITY


Since 2022, I’ve been leading the visual production and content strategy for Martin Guitars México, with the mission of amplifying the voice of a brand that has shaped generations of music — now rooted in the heart of Mexico City.

Rather than simply showcasing instruments, the goal has been to build a creative platform that reflects Martin’s timeless character while embracing the sound, faces, and stories of the local scene. From cinematic artist profiles to editorial storytelling, each piece is crafted to honor the craftsmanship and emotion behind every Martin guitar.

It’s not just about sound — it’s about presence, authenticity, and building lasting cultural connections through visuals that resonate with artists and audiences alike.

MARTIN GUITARS
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By aligning Martin Guitars México’s digital presence with the brand’s legacy and values, I developed a consistent and strategic content system tailored for the local market. Each asset was designed to highlight the tone, build quality, and cultural relevance of the brand within Mexico’s music scene.

The result is a clear, professional, and scalable visual identity — one that supports long-term brand positioning, strengthens audience engagement, and brings Martin’s story closer to musicians and creators across the region.