Since July 2022, my role as Visual Producer, Editor, and Content Lead for PRS Guitars México has focused on building a strong and authentic digital presence for the brand within Mexico City’s vibrant music culture. The objective has been to create visually compelling narratives that not only showcase the instruments and tone PRS is known for, but also resonate with the local creative community — from emerging guitarists to professional musicians, producers, and music lovers.
Through a combination of high-quality video production, editorial direction, and strategic storytelling, I aim to connect PRS’s legacy of craftsmanship and innovation with the unique energy of Mexico’s music scene. Every piece of content is designed to reflect the brand’s values, inspire creative exploration, and strengthen PRS’s identity in the Latin American market.
Ultimately, the goal is to position PRS Guitars México not just as a distributor of world-class instruments, but as a cultural voice that supports and engages with musicians through meaningful, modern content created from the heart of CDMX.
The Visual Approach
Since launching the digital presence of PRS Guitars México in July 2022, the focus has been on developing a content strategy that reflects the spirit of the brand while resonating with the creative energy of Mexico City.
We designed and produced high-impact visual content — from launch videos and social campaigns to performance pieces and editorial content — all crafted to highlight the tone, craftsmanship, and innovation that define PRS.
Through a combination of visual storytelling, on-location shoots, and post-production, we established a unique voice for PRS in the Latin American market. Each production was built to strengthen community connection, inspire musicians, and expand brand visibility across digital platforms.
THE OPPORTUNITY
PRS Guitars México has been building its presence in Mexico City with the mission of connecting the brand’s legacy of tone, craftsmanship, and innovation to the vibrant local music scene.
The opportunity was clear: to develop a digital-first content strategy that feels as refined and powerful as the instruments themselves — visually compelling, musically relevant, and culturally resonant. Through creative direction, visual storytelling, and editorial production, I’ve helped shape a space where PRS doesn’t just sell guitars, but connects with artists, creators, and fans on an emotional and aspirational level.
From launch campaigns to behind-the-scenes pieces, each visual was crafted to showcase not just the instrument, but the identity and attitude behind it — all from the creative heart of CDMX.
By aligning PRS Guitars México’s digital identity with the brand’s global voice, we built a content ecosystem that reflects its commitment to quality, innovation, and tone. Every visual piece was crafted to be more than just a product showcase — it became part of a broader narrative that connects with musicians and creators across Mexico City.
The result is a consistent, modern, and culturally relevant visual presence that supports brand growth, deepens audience engagement, and positions PRS as an active voice in Latin America’s creative landscape.
From launch to evolution, the project continues to grow — driven by storytelling, intention, and the spirit of the music community we aim to inspire.